This EXCLUSIVE report reveals consumer behaviour when alternatives to alcohol are readily available.
We are talking alcohol free, adaptogens, nootropics, cannabis and psychedelics.
We have asked thousands of consumers from the UK and USA.
Will this be an opportunity or threat to you and your business ?
High and Dry is a health and wellness movement.
A life free from alcohol and addictive substances (“dry”), whilst leaning into the transformative power (“high”) of adaptogens, nootropics, psychedelics, and cannabis to elevate your mood and well-being.
Our mission is to educate and inspire a generation of decision makers, businesses, innovators, and consumers on the truth of a high and dry life.
