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Welcome to the Future of Socialising

About Us

My name is Daniel Rowntree, the founder of High and Dry. My past is rooted in a deep experience of the building businesses and brands in the alcohol and hospitality industry.

My future is a world where other mood-altering substances are accepted, understood and readily available.  High and Dry exists for what is happening right now, we are curious about how these two worlds combine to create meaningful value for businesses and consumers today.

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What We Do

Studio

We sell foresights, strategy, creativity and go to market plans.

With one foot rooted in the present and another in the future we help businesses see  blind spots, connect with culture and create possibilities.

Collaboration

We are open to collaboration.

If you are a brand, service or business and want to explore with us – we would love to hear from you.

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alcohol free life

Life

High and Dry is a health and wellness movement.

A life free from alcohol and addictive substances (“dry”),  whilst leaning into the transformative power (“high”) of adaptogens, nootropics, psychedelics, and cannabis to elevate your mood and well-being.

Our mission is to educate and inspire a generation of decision makers, businesses, innovators, and consumers on the truth of a high and dry life.

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high and dry life

Future of Socialising Report

This exclusive report reveals consumer behaviour when alternatives to alcohol are readily available.

We are talking alcohol free, adaptogens, nootropics, cannabis and psychedelics.

We have asked thousands of consumers from the UK and USA.

Will this be an opportunity or threat to you and your business ?

the future of socialising

Download the inaugural Future of Socialising Report.